Two Chinese brands are starting production in Eskişehir. Urzat, a joint venture established by ATMO Group — one of the world’s leading global automotive sales and distribution companies — and Urzema Holding, one of Türkiye’s prominent industrial corporations, will begin production in Eskişehir as of September. Within this scope, SWM becomes the first Chinese brand to start local production in Türkiye, while in December, another Chinese brand, JAC, will also begin manufacturing its new electric vehicle, the E30X, through the Urzat project.

ATMO Group CEO Anton Chernov stated that with the Urzat project, they have taken the most important step for their operations and said: “Our goal is to bring the power center currently held by Chinese brands in the automotive industry to Eskişehir through the Urzat project.” Emphasizing that the supply chain is the new game-changer in today’s global economy, Urzema Holding CEO Murat Ertaş said: “The supply chain should shift from the global market toward Türkiye. Some brands, when investing in other countries, also bring their sub-industries and assemble products that actually belong to their own country here, presenting them as if they were locally made. Instead, together with our supply chain team, we have built an extensive network of talented local suppliers in Türkiye — and we have succeeded in this effort.”

SWM and JAC Türkiye Commercial Operations Director Burak Azmanoğlu stated that the first model to roll off the production line in September will be the G01 PRO. “With the SWM brand, we will include our G03F model in local production in 2026, and by 2027, we will add another MPV model to the production line. Meanwhile, our other brand JAC will also start production in Eskişehir. JAC, which has been operating since 1964 and has a global sales volume of 600,000 units, will start production with the E30X model by the end of this year. Next year, JAC’s PHEV pick-up model will follow, and in 2027, both a hybrid and an electric SUV model will be added to the production line,” he said.